{"id":6086,"date":"2021-06-18T12:44:44","date_gmt":"2021-06-18T12:44:44","guid":{"rendered":"https:\/\/laurits.qodeinteractive.com\/?page_id=6086"},"modified":"2025-04-29T16:18:08","modified_gmt":"2025-04-29T07:18:08","slug":"insights","status":"publish","type":"page","link":"https:\/\/livingonthegrids.com\/kr\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6086\" class=\"elementor elementor-6086\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f96c7fc elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"f96c7fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4132ad0\" data-id=\"4132ad0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba1d2a elementor-widget elementor-widget-text-editor\" data-id=\"3ba1d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>The Essence of Branding<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90124e5 elementor-widget elementor-widget-laurits_core_blog_list\" data-id=\"90124e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"laurits_core_blog_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-blog qodef--list qodef-item-layout--standard qodef-item-border--no qodef-side-border--on  qodef-hover-animation--yes qodef-appear-animation--no qodef-grid qodef-layout--columns  qodef-gutter--huge qodef-col-num--1 qodef-item-layout--standard qodef-pagination--on qodef-pagination-type--standard qodef-responsive--predefined\" data-options=\"{&quot;plugin&quot;:&quot;laurits_core&quot;,&quot;module&quot;:&quot;blog\\\/shortcodes&quot;,&quot;shortcode&quot;:&quot;blog-list&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;next_page&quot;:&quot;2&quot;,&quot;max_pages_num&quot;:1,&quot;behavior&quot;:&quot;columns&quot;,&quot;images_proportion&quot;:&quot;full&quot;,&quot;columns&quot;:&quot;1&quot;,&quot;columns_responsive&quot;:&quot;predefined&quot;,&quot;columns_1440&quot;:&quot;3&quot;,&quot;columns_1366&quot;:&quot;3&quot;,&quot;columns_1024&quot;:&quot;3&quot;,&quot;columns_768&quot;:&quot;3&quot;,&quot;columns_680&quot;:&quot;3&quot;,&quot;columns_480&quot;:&quot;3&quot;,&quot;space&quot;:&quot;huge&quot;,&quot;posts_per_page&quot;:&quot;4&quot;,&quot;orderby&quot;:&quot;date&quot;,&quot;order&quot;:&quot;ASC&quot;,&quot;layout&quot;:&quot;standard&quot;,&quot;title_tag&quot;:&quot;h2&quot;,&quot;enable_category&quot;:&quot;yes&quot;,&quot;display_item_border&quot;:&quot;no&quot;,&quot;remove_side_borders&quot;:&quot;no&quot;,&quot;dynamic_image&quot;:&quot;no&quot;,&quot;pagination_type&quot;:&quot;standard&quot;,&quot;show_ordering_filter&quot;:&quot;no&quot;,&quot;hover_animation&quot;:&quot;yes&quot;,&quot;items_appear_animation&quot;:&quot;no&quot;,&quot;info_bottom_display_excerpt&quot;:&quot;yes&quot;,&quot;object_class_name&quot;:&quot;LauritsCore_Blog_List_Shortcode&quot;,&quot;taxonomy_filter&quot;:&quot;category&quot;,&quot;additional_query_args&quot;:[],&quot;holder_data&quot;:{&quot;data-appearing-delay&quot;:0},&quot;space_value&quot;:35}\" data-appearing-delay=\"0\">\n\t\t<div class=\"qodef-grid-inner clear\">\n\t\t<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--full post-6558 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-design tag-lifestyle tag-modern\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/livingonthegrids.com\/kr\/living-on-the-grids\/\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1824\" height=\"1152\" src=\"https:\/\/livingonthegrids.com\/wp-content\/uploads\/2024\/12\/Slide-16_9-230.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/livingonthegrids.com\/wp-content\/uploads\/2024\/12\/Slide-16_9-230.png 1824w, https:\/\/livingonthegrids.com\/wp-content\/uploads\/2024\/12\/Slide-16_9-230-300x189.png 300w, https:\/\/livingonthegrids.com\/wp-content\/uploads\/2024\/12\/Slide-16_9-230-1024x647.png 1024w, https:\/\/livingonthegrids.com\/wp-content\/uploads\/2024\/12\/Slide-16_9-230-768x485.png 768w, https:\/\/livingonthegrids.com\/wp-content\/uploads\/2024\/12\/Slide-16_9-230-1536x970.png 1536w, https:\/\/livingonthegrids.com\/wp-content\/uploads\/2024\/12\/Slide-16_9-230-600x379.png 600w\" sizes=\"(max-width: 1824px) 100vw, 1824px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a itemprop=\"dateCreated\" href=\"https:\/\/livingonthegrids.com\/kr\/2025\/04\/\" class=\"\">\n\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"16\" height=\"14\" viewbox=\"0 0 16 14\">\n\t\t<g>\n\t\t\t<rect width=\"16\" height=\"14\"\/>\n\t\t\t<rect x=\"0.5\" y=\"0.5\" width=\"15\" height=\"13\"\/>\n\t\t<\/g>\n\t\t<rect width=\"2\" height=\"2\" transform=\"translate(3 4)\"\/>\n\t\t<rect width=\"2\" height=\"2\" transform=\"translate(3 8)\"\/>\n\t\t<rect width=\"2\" height=\"2\" transform=\"translate(7 4)\"\/>\n\t\t<rect width=\"2\" height=\"2\" transform=\"translate(7 8)\"\/>\n\t\t<rect width=\"2\" height=\"2\" transform=\"translate(11 4)\"\/>\n\t\t<rect width=\"2\" height=\"2\" transform=\"translate(11 8)\"\/>\n\t<\/svg>\n\t4\uc6d4 29, 2025<\/a>\n<div class=\"qodef-info-separator-end\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h2 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/livingonthegrids.com\/kr\/living-on-the-grids\/\">\n\t\tThe Essence of Branding: Key Foundations for New Brands #1\t<\/a>\n<\/h2>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Introduction: Why Brand Essence Matters\ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc2dc\uc791\ud560 \ub54c \uc6b0\ub9ac\ub294 \uc885\uc885 \u201c\ub85c\uace0\ub294 \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uc9c0?\u201d, \u201c\uc774\ub984\uc740 \ubb58\ub85c \ud558\uc9c0?\u201d\uc640 \uac19\uc740 \ud45c\uba74\uc801\uc778 \uace0\ubbfc\uc5d0 \ube60\uc9d1\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc815\ub9d0 \uc911\uc694\ud55c \uac83\uc740 \u2018\ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8(essence)\u2019\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uc774\ub780, <\/p>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t<a href=\"https:\/\/livingonthegrids.com\/kr\/category\/branding\/\" rel=\"tag\">Branding<\/a><a href=\"https:\/\/livingonthegrids.com\/kr\/category\/design\/\" rel=\"tag\">Design<\/a>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Essence of Branding December 18, 2024 The Essence of Branding: Key Foundations for New Brands Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6086","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insights - Living on the Grids<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingonthegrids.com\/kr\/insights\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights - Living on the Grids\" \/>\n<meta property=\"og:description\" content=\"The Essence of Branding December 18, 2024 The Essence of Branding: Key Foundations for New Brands Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/livingonthegrids.com\/kr\/insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Living on the Grids\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/livingonthegrids\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T07:18:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/livingonthegrids.com\\\/kr\\\/insights\\\/\",\"url\":\"https:\\\/\\\/livingonthegrids.com\\\/kr\\\/insights\\\/\",\"name\":\"Insights - Living on the Grids\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/livingonthegrids.com\\\/#website\"},\"datePublished\":\"2021-06-18T12:44:44+00:00\",\"dateModified\":\"2025-04-29T07:18:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/livingonthegrids.com\\\/kr\\\/insights\\\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/livingonthegrids.com\\\/kr\\\/insights\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/livingonthegrids.com\\\/kr\\\/insights\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/livingonthegrids.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/livingonthegrids.com\\\/#website\",\"url\":\"https:\\\/\\\/livingonthegrids.com\\\/\",\"name\":\"Living on the Grids\",\"description\":\"Strategy-led clarity for brands.\",\"publisher\":{\"@id\":\"https:\\\/\\\/livingonthegrids.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/livingonthegrids.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/livingonthegrids.com\\\/#organization\",\"name\":\"Living on the Grids\",\"url\":\"https:\\\/\\\/livingonthegrids.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\\\/\\\/livingonthegrids.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/livingonthegrids.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/LOTG_LOGO_MAIN.svg\",\"contentUrl\":\"https:\\\/\\\/livingonthegrids.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/LOTG_LOGO_MAIN.svg\",\"caption\":\"Living on the Grids\"},\"image\":{\"@id\":\"https:\\\/\\\/livingonthegrids.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/livingonthegrids\\\/\",\"https:\\\/\\\/www.instagram.com\\\/livingonthegrids\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Insights - Living on the Grids","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/livingonthegrids.com\/kr\/insights\/","og_locale":"ko_KR","og_type":"article","og_title":"Insights - Living on the Grids","og_description":"The Essence of Branding December 18, 2024 The Essence of Branding: Key Foundations for New Brands Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure [&hellip;]","og_url":"https:\/\/livingonthegrids.com\/kr\/insights\/","og_site_name":"Living on the Grids","article_publisher":"https:\/\/www.facebook.com\/livingonthegrids\/","article_modified_time":"2025-04-29T07:18:08+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/livingonthegrids.com\/kr\/insights\/","url":"https:\/\/livingonthegrids.com\/kr\/insights\/","name":"Insights - Living on the Grids","isPartOf":{"@id":"https:\/\/livingonthegrids.com\/#website"},"datePublished":"2021-06-18T12:44:44+00:00","dateModified":"2025-04-29T07:18:08+00:00","breadcrumb":{"@id":"https:\/\/livingonthegrids.com\/kr\/insights\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/livingonthegrids.com\/kr\/insights\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/livingonthegrids.com\/kr\/insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/livingonthegrids.com\/"},{"@type":"ListItem","position":2,"name":"Insights"}]},{"@type":"WebSite","@id":"https:\/\/livingonthegrids.com\/#website","url":"https:\/\/livingonthegrids.com\/","name":"Living on the Grids","description":"Strategy-led clarity for brands.","publisher":{"@id":"https:\/\/livingonthegrids.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/livingonthegrids.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/livingonthegrids.com\/#organization","name":"Living on the Grids","url":"https:\/\/livingonthegrids.com\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/livingonthegrids.com\/#\/schema\/logo\/image\/","url":"https:\/\/livingonthegrids.com\/wp-content\/uploads\/2025\/03\/LOTG_LOGO_MAIN.svg","contentUrl":"https:\/\/livingonthegrids.com\/wp-content\/uploads\/2025\/03\/LOTG_LOGO_MAIN.svg","caption":"Living on the Grids"},"image":{"@id":"https:\/\/livingonthegrids.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/livingonthegrids\/","https:\/\/www.instagram.com\/livingonthegrids\/"]}]}},"_links":{"self":[{"href":"https:\/\/livingonthegrids.com\/kr\/wp-json\/wp\/v2\/pages\/6086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livingonthegrids.com\/kr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/livingonthegrids.com\/kr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/livingonthegrids.com\/kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livingonthegrids.com\/kr\/wp-json\/wp\/v2\/comments?post=6086"}],"version-history":[{"count":3,"href":"https:\/\/livingonthegrids.com\/kr\/wp-json\/wp\/v2\/pages\/6086\/revisions"}],"predecessor-version":[{"id":13839,"href":"https:\/\/livingonthegrids.com\/kr\/wp-json\/wp\/v2\/pages\/6086\/revisions\/13839"}],"wp:attachment":[{"href":"https:\/\/livingonthegrids.com\/kr\/wp-json\/wp\/v2\/media?parent=6086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}