{"id":6558,"date":"2025-04-29T16:29:00","date_gmt":"2025-04-29T07:29:00","guid":{"rendered":"https:\/\/laurits.qodeinteractive.com\/?p=6558"},"modified":"2025-04-29T22:03:25","modified_gmt":"2025-04-29T13:03:25","slug":"living-on-the-grids","status":"publish","type":"post","link":"https:\/\/livingonthegrids.com\/kr\/living-on-the-grids\/","title":{"rendered":"The Essence of Branding: Key Foundations for New Brands #1"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6558\" class=\"elementor elementor-6558\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-195fd9a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-backgound-letter-holder-no qodef-elementor-content-no\" data-id=\"195fd9a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be028dd\" data-id=\"be028dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2e3148 elementor-widget elementor-widget-text-editor\" data-id=\"e2e3148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Introduction: Why Brand Essence Matters<\/strong><br \/>\ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc2dc\uc791\ud560 \ub54c \uc6b0\ub9ac\ub294 \uc885\uc885 \u201c\ub85c\uace0\ub294 \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uc9c0?\u201d, \u201c\uc774\ub984\uc740 \ubb58\ub85c \ud558\uc9c0?\u201d\uc640 \uac19\uc740 \ud45c\uba74\uc801\uc778 \uace0\ubbfc\uc5d0 \ube60\uc9d1\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc815\ub9d0 \uc911\uc694\ud55c \uac83\uc740 \u2018\ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8(essence)\u2019\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uc774\ub780, \uace0\uac1d\uc774 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \ub5a0\uc62c\ub9b4 \ub54c \ub290\ub07c\ub294 \ud575\uc2ec \uac10\uc815\uacfc \uac00\uce58, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uac00 \uc874\uc7ac\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \uc774 \ubcf8\uc9c8\uc774 \uba85\ud655\ud574\uc57c\ub9cc, \ube0c\ub79c\ub4dc\uc758 \ubaa8\ub4e0 \uc804\ub7b5\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc77c\uad00\uc131\uc744 \uac16\uace0, \uace0\uac1d\uc758 \ub9c8\uc74c\uc5d0 \uc624\ub798 \ub0a8\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p><p><strong>What Is Brand Essence?<\/strong><br \/>\ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uc740 \ube0c\ub79c\ub4dc\uc758 \u2018\uc601\ud63c\u2019\uacfc\ub3c4 \uac19\uc2b5\ub2c8\ub2e4. \ub85c\uace0, \uc2ac\ub85c\uac74, \uc0c9\uc0c1, \uc81c\ud488 \ub514\uc790\uc778 \ub4f1\uc740 \ube0c\ub79c\ub4dc\uc758 \uac89\ubaa8\uc2b5\uc77c \ubfd0, \uc9c4\uc9dc \uc911\uc694\ud55c \uac83\uc740 \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uc5d0\uac8c \uc5b4\ub5a4 \uc758\ubbf8\uc640 \uacbd\ud5d8\uc744 \uc8fc\ub294\uac00\uc785\ub2c8\ub2e4.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a59d31 elementor-widget elementor-widget-text-editor\" data-id=\"6a59d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><h4><strong><br \/>\ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uc774\ub780, \uace0\uac1d\uc774 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \uacbd\ud5d8\ud560 \ub54c \uac00\uc7a5 \uba3c\uc800 \ub290\ub07c\ub294 \uac10\uc815,<br \/><\/strong><strong>\uadf8\ub9ac\uace0 \uc2dc\uac04\uc774 \uc9c0\ub098\ub3c4 \uc78a\ud600\uc9c0\uc9c0 \uc54a\ub294 \ud55c \uac00\uc9c0 \uba54\uc2dc\uc9c0\uc785\ub2c8\ub2e4.\u201d<br \/><br \/><\/strong><\/h4><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6a4be elementor-widget elementor-widget-text-editor\" data-id=\"cc6a4be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><strong>Key Foundations of a Strong Brand<\/strong><\/div>\n<div><p>\ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uc744 \uba85\ud655\ud788 \ud558\uae30 \uc704\ud574,\ub2e4\uc74c \ub124 \uac00\uc9c0 \uae30\ucd08\ub97c \ubc18\ub4dc\uc2dc \uace0\ubbfc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<div><strong>1.\ube0c\ub79c\ub4dc \ubaa9\uc801(Purpose) \u2013 Why do we exist?<\/strong><\/div>\n<div>\ube0c\ub79c\ub4dc\uac00 \uc138\uc0c1\uc5d0 \uc874\uc7ac\ud558\ub294 \uc774\uc720, \ub2e8\uc21c\ud55c \uc774\uc775 \ucd94\uad6c\ub97c \ub118\uc5b4 \u201c\uc6b0\ub9ac\ub294 \uc65c \uc774 \uc77c\uc744 \ud558\ub294\uac00?\u201d\uc5d0 \ub300\ud55c \ub2f5\ubcc0\uc785\ub2c8\ub2e4.<\/div>\n<div><strong><br>2.\ube0c\ub79c\ub4dc \uac00\uce58(Values) \u2013 What do we believe in?<\/strong><\/div>\n<div>\ube0c\ub79c\ub4dc\uac00 \uc911\uc694\ud558\uac8c \uc5ec\uae30\ub294 \uc2e0\ub150\uacfc \ud589\ub3d9 \uae30\uc900. \uc608\ub97c \ub4e4\uc5b4, \u2018\uc815\uc9c1\ud568\u2019, \u2018\ud601\uc2e0\u2019, \u2018\uc9c0\uc18d\uac00\ub2a5\uc131\u2019 \ub4f1.<\/div>\n<div><strong><br>3.\ud0c0\uae43 \uc624\ub514\uc5b8\uc2a4(Target Audience) \u2013 Who are we for?<\/strong><\/div>\n<div>\uc6b0\ub9ac \ube0c\ub79c\ub4dc\uac00 \uc9c4\uc9dc\ub85c \ub3c4\uc640\uc8fc\uace0 \uc2f6\uc740 \uc0ac\ub78c\uc740 \ub204\uad6c\uc778\uc9c0, \uadf8\ub4e4\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c, \uace0\ubbfc, \uc695\uad6c\ub294 \ubb34\uc5c7\uc778\uc9c0 \uad6c\uccb4\uc801\uc73c\ub85c \uc815\uc758\ud569\ub2c8\ub2e4.<br><br><\/div>\n<div><strong>4.\ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0(Identity) \u2013 How do we express ourselves?<\/strong><\/div>\n<div>\ube0c\ub79c\ub4dc\uc758 \uc5b8\uc5b4, \ube44\uc8fc\uc5bc, \ud1a4, \uc2a4\ud0c0\uc77c \ub4f1 \ubaa8\ub4e0 \uc811\uc810\uc5d0\uc11c \uc77c\uad00\ub418\uac8c \uc804\ub2ec\ub418\ub294 \ube0c\ub79c\ub4dc\uc758 \uc5bc\uad74\uc785\ub2c8\ub2e4.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-135b1ec elementor-widget elementor-widget-image\" data-id=\"135b1ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"http:\/\/livingonthegrids.com\/wp-content\/uploads\/2025\/03\/Selected-works_Intro-1024x573.png\" class=\"attachment-large size-large wp-image-13597\" alt=\"\" srcset=\"http:\/\/livingonthegrids.com\/wp-content\/uploads\/2025\/03\/Selected-works_Intro-1024x573.png 1024w, http:\/\/livingonthegrids.com\/wp-content\/uploads\/2025\/03\/Selected-works_Intro-300x168.png 300w, http:\/\/livingonthegrids.com\/wp-content\/uploads\/2025\/03\/Selected-works_Intro-768x430.png 768w, http:\/\/livingonthegrids.com\/wp-content\/uploads\/2025\/03\/Selected-works_Intro-1536x860.png 1536w, http:\/\/livingonthegrids.com\/wp-content\/uploads\/2025\/03\/Selected-works_Intro-600x336.png 600w, http:\/\/livingonthegrids.com\/wp-content\/uploads\/2025\/03\/Selected-works_Intro.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">* Composition art by Jason Koo<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b19e33 elementor-widget elementor-widget-text-editor\" data-id=\"6b19e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Practical Steps for New Brands<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c19900 elementor-widget elementor-widget-text-editor\" data-id=\"2c19900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uc744 \ucc3e\uace0 \uc2f6\ub2e4\uba74, \uc544\ub798\uc758 \uc2e4\uc9c8\uc801\uc778 \uc9c8\ubb38\uc5d0 \ub2f5\ud574\ubcf4\uc138\uc694.<\/div>\n<ul>\n<li><strong>\u201c\uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub294 \uc65c \uc874\uc7ac\ud558\ub294\uac00?\u201d (\ud55c \ubb38\uc7a5\uc73c\ub85c \uc815\ub9ac)<\/strong><\/li>\n<li><strong>\u201c\uc6b0\ub9ac\uac00 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uac00\uce58\ub294 \ubb34\uc5c7\uc778\uac00?\u201d<\/strong><\/li>\n<li><strong>\u201c\ub204\uad6c\ub97c \uc704\ud55c \ube0c\ub79c\ub4dc\uc778\uac00? \uadf8\ub4e4\uc740 \uc5b4\ub5a4 \uc0ac\ub78c\ub4e4\uc778\uac00?\u201d<\/strong><\/li>\n<li><strong>\u201c\uc6b0\ub9ac \ube0c\ub79c\ub4dc\uac00 \ub0a8\uae30\uace0 \uc2f6\uc740 \ud55c \uac00\uc9c0 \uac10\uc815\/\uba54\uc2dc\uc9c0\ub294 \ubb34\uc5c7\uc778\uac00?\u201d<\/strong><\/li>\n<\/ul>\n<div>\uc774 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uc774 \ub4dc\ub7ec\ub098\uac8c \ub429\ub2c8\ub2e4.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction: Why Brand Essence Matters\ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc2dc\uc791\ud560 \ub54c \uc6b0\ub9ac\ub294 \uc885\uc885 \u201c\ub85c\uace0\ub294 \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uc9c0?\u201d, \u201c\uc774\ub984\uc740 \ubb58\ub85c \ud558\uc9c0?\u201d\uc640 \uac19\uc740 \ud45c\uba74\uc801\uc778 \uace0\ubbfc\uc5d0 \ube60\uc9d1\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc815\ub9d0 \uc911\uc694\ud55c \uac83\uc740 \u2018\ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8(essence)\u2019\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uc774\ub780, \uace0\uac1d\uc774 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \ub5a0\uc62c\ub9b4 \ub54c \ub290\ub07c\ub294 \ud575\uc2ec \uac10\uc815\uacfc \uac00\uce58, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uac00 \uc874\uc7ac\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \uc774 \ubcf8\uc9c8\uc774 \uba85\ud655\ud574\uc57c\ub9cc, \ube0c\ub79c\ub4dc\uc758 \ubaa8\ub4e0 \uc804\ub7b5\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc77c\uad00\uc131\uc744 \uac16\uace0, \uace0\uac1d\uc758 \ub9c8\uc74c\uc5d0 \uc624\ub798 \ub0a8\uc744 \uc218 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4],"tags":[11,12],"class_list":["post-6558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-design","tag-lifestyle","tag-modern"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Essence of Branding: Key Foundations for New Brands #1 - Living on the Grids<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingonthegrids.com\/kr\/living-on-the-grids\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Essence of Branding: Key Foundations for New Brands #1 - Living on the Grids\" \/>\n<meta property=\"og:description\" content=\"Introduction: Why Brand Essence Matters\ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uc2dc\uc791\ud560 \ub54c \uc6b0\ub9ac\ub294 \uc885\uc885 \u201c\ub85c\uace0\ub294 \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uc9c0?\u201d, \u201c\uc774\ub984\uc740 \ubb58\ub85c \ud558\uc9c0?\u201d\uc640 \uac19\uc740 \ud45c\uba74\uc801\uc778 \uace0\ubbfc\uc5d0 \ube60\uc9d1\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc815\ub9d0 \uc911\uc694\ud55c \uac83\uc740 \u2018\ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8(essence)\u2019\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc758 \ubcf8\uc9c8\uc774\ub780, \uace0\uac1d\uc774 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \ub5a0\uc62c\ub9b4 \ub54c \ub290\ub07c\ub294 \ud575\uc2ec \uac10\uc815\uacfc \uac00\uce58, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc\uac00 \uc874\uc7ac\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \uc774 \ubcf8\uc9c8\uc774 \uba85\ud655\ud574\uc57c\ub9cc, 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